häagen dazs ad campaign

A winter-luxe concept platform, ‘Sophisticated Bliss’ opens with cinematic signature portraits—fur, marble, velvet shadow, and warm evening light—casting Häagen-Dazs as refined indulgence. It pairs indulgent flavors with cocktail rituals—Bourbon Vanilla Bean Truffle “already paired with your favorite cocktail, and ” Rum Tres Leches as “A Boozy Float”

I developed the campaign concept and headlines, directed the visual approach (lighting, set, and styling), generated image assets with Midjourney, and executed typography and layouts for posters and social.

advertising campaign poster design

@jazmynechoi.xyz

Consectetur 02026

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