Lumi Oral Care Co.
Lumi is oral care with attitude—here to turn your toothbrush routine into a mini self-care moment. Built for people who care
about clean ingredients, cool packaging, and the planet, Lumi makes toothpaste you actually want to show off on your bathroom shelf. Think: slick minimalist tubes, compostable floss refills, and sustainable design that feels more like skincare than drugstore dental.
For this project, I designed the full visual + packaging system—from dielines and mechanicals to 3D renders, and launch imagery. My goal was to create a brand world that feels confident, conscious, and proudly display-worthy…because taking care of your teeth should feel a little luxurious too.
packaging design branding advertising