Shine International is a conceptual nonprofit exposing the hidden world of product destruction and waste colonialism. From fashion to electronics, Shine diverts surplus products from landfills and incinerators, rerouting them to underserved communities in Least Developed Countries.
I was tasked to create a full brand identity including packaging for Shine AI Glasses, campaign posters, social media, and a digital platform to boost nonprofit visibility. I also designed a hallway gallery exhibit for Shine’s annual gala—an immersive storytelling space that educates attendees on waste brokers, corporate accountability, and global impact.
The design language is direct and uncompromising, using stark contrast and bold type to reflect the urgency of Shine’s mission.